Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

Writing SEO-Friendly Blog Posts in WordPress

Tips for creating content that ranks.

How to Write Blog Posts That Google Loves: An SEO-Friendly Guide

Writing for search engines and real people doesn’t need to be complicated. Follow these steps to make sure your blog posts perform their best in Google search results.

1. Start with Smart Keyword Placement

  • Primary Keyword:
    Place your main keyword in the blog title, introductory paragraph, at least one subheading (H2), and naturally throughout the post.
  • Supporting Keywords:
    Use related words and synonyms to provide context and capture additional search opportunities.
  • Avoid Keyword Stuffing:
    Quality over quantity—make sure keyword usage feels natural for human readers.

2. Use Schema Markup for Enhanced Visibility

  • What is Schema?
    Schema markup is special code that helps Google understand your content (e.g., is it a recipe, review, article, FAQ?).
  • How to Add Schema:
    Use an SEO plugin like Rank Math or Yoast. Most can automatically add appropriate schema to your blog posts with just a few clicks.
  • Why It Matters:
    Schema can lead to rich snippets—extra features like ratings, FAQs, or images—in search results, making your post more clickable.

3. Internal Linking: Boost SEO & User Experience

  • Link to Relevant Posts:
    Within your content, link to related articles or cornerstone content on your site.
  • Use Descriptive Anchor Text:
    Instead of “click here,” use specific keywords that describe the linked page (e.g., “learn how to optimize WordPress images”).
  • Benefits:
    Internal links help Google crawl your website and keep readers engaged longer.

4. Leverage SEO Plugins

  • Rank Math or Yoast:
    Both plugins guide you through SEO best practices—suggest keyword usage, check readability, and help edit meta titles/descriptions.
  • Key Features:
    • Add or edit schema markup
    • Create readable meta titles and descriptions
    • Generate sitemaps
    • Handle technical SEO basics without code

5. Bonus Tips for Google-Friendly Blog Posts

  • Use clear headings (H2, H3) for scannability and to highlight key topics.
  • Break up text with bullet points, numbered lists, and short paragraphs.
  • Add images with descriptive alt text.
  • End with a call-to-action that keeps readers engaged.

Summary:
By focusing on strategic keyword placement, adding schema markup, smart internal linking, and using SEO plugins like Rank Math or Yoast, your blog posts will be more discoverable, more engaging, and more likely to rank on Google.

Here’s your article expanded and formatted for easy reading:

How to Write Blog Posts That Google Loves: Step-by-Step SEO Guide

Gain more visibility in search results with these proven techniques for crafting SEO-friendly blog posts.

1. Strategic Keyword Placement

  • Primary Keyword:
    Insert your main keyword in the title, the first paragraph, at least one subheading (H2 or H3), and naturally throughout the content.
  • Related Terms:
    Use synonyms and supporting keywords to give your post more context and help Google connect it to relevant searches.
  • Natural Flow:
    Avoid keyword stuffing. Always write for humans first—let keywords fit organically.

2. Schema Markup

  • What Is Schema Markup?
    Schema is a special code (structured data) that tells Google what your content is about.
  • How to Add Schema:
    Use an SEO plugin like Rank Math or Yoast—these handle schema for blog posts automatically or let you select the best type (Article, FAQ, How-to, etc.).
  • Why Use Schema?
    It can help your content show up with rich features (like star ratings or FAQ dropdowns) in search results, which increases visibility and click-through rates.

3. Internal Linking

  • What To Link:
    Reference other relevant blog posts or service pages within your new content.
  • Anchor Text:
    Use descriptive keywords, not just “click here.” Example: “See our guide to optimizing images in WordPress.”
  • Benefits:
    Internal links help Google understand your site structure and keep readers engaged longer.

4. SEO Plugins: Your Secret Weapon

  • Recommended:
    • Rank Math
    • Yoast SEO
  • What They Do:
    • Guide you in placing keywords
    • Analyze readability and length
    • Add schema markup and meta descriptions
    • Generate sitemaps for Google
  • How to Use:
    Install one plugin, follow on-screen instructions for each new blog post, and use the built-in checklist for SEO best practices.

5. Bonus SEO Tips

  • Use clear headings (H1, H2, H3) to organize your post and make it easy to scan.
  • Break long sections with bullet points and short paragraphs.
  • Add images with keyword-rich alt text.
  • End each post with a call-to-action (e.g., “Contact us” or “Read our next guide”).

Summary:
With smart keyword placement, schema markup, internal linking, and easy-to-use plugins, your blog posts will be well-optimized for Google—and more helpful for your visitors.