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Landing Page Best Practices to Boost Conversions

Design principles for high-performing landing pages.

How to Design High-Converting Landing Pages: Best Practices & Real-World Examples

A landing page isn’t just a digital brochure—it’s a focused, persuasive environment designed to convert visitors into leads or customers. Here’s how to craft landing pages that deliver results, plus examples from successful client projects.

1. Minimal Navigation

  • Why:
    Too many menu options distract users from your page’s main call-to-action (CTA).
  • How to Apply:
    Remove main navigation menus and unnecessary links. Limit choices to only what’s essential—often just the logo (linked to home) or even no nav at all.
  • Result:
    Keeps visitors focused on your offer, increasing the chance they fill out your form or click your CTA.

2. Smart Form Placement

  • Above the Fold:
    Place your form or main CTA (like a button) where it’s visible without scrolling.
  • Simple and Clear:
    Ask for the minimum info needed; fewer fields generally mean higher conversion—think name and email, not full address.
  • Step Forms:
    For longer forms, use a multi-step or progress bar approach to reduce overwhelm and encourage completion.

3. Trust Signals

  • Types:
    • Client logos (“Trusted by…”)
    • Testimonials and case studies
    • Security badges, certifications, or “As seen in…” media mentions
    • Clear privacy statements (“We never share your data”)
  • Placement:
    Position near or under your form and CTA, so visitors see social proof right at the decision point.

4. Mobile UX Considerations

  • Fast Loading:
    Use compressed images and minimal scripts for lightning-fast performance on mobile devices.
  • Responsive Design:
    Forms, buttons, and text should be easy to tap and read—no zooming or horizontal scrolling required.
  • Sticky CTAs:
    Use a fixed or “sticky” button for your main CTA so it’s always accessible at the bottom of the screen on mobile.

5. Real-World Client Examples

  • B2B Lead Gen:
    A financial service client removed top navigation and featured a short, above-the-fold form with a client testimonial beneath. Result: 30% increase in demo requests.
  • eCommerce Landing Page:
    For a skincare brand, trust badges (“Money-Back Guarantee”), star ratings, and a reduced checkout form led to a 25% bump in completed orders—especially on mobile.
  • Professional Services:
    An insurance firm added “As seen in…” publisher logos and a single-field email opt-in above the fold, boosting conversion rates while maintaining a simple, trustworthy design.

Summary:
A high-converting landing page uses minimal navigation, strategically placed and simplified forms, visible trust signals, and a flawless mobile experience. Draw inspiration from proven client approaches to deliver focused, effective results—no matter your industry.