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How to Use WordPress Popups to Grow Your Email List

Capture leads directly from your website.

How to Capture More Emails with Behavior-Based Popups

Maximize your lead generation by using tools like OptinMonster or Elementor Pro to trigger popups based on visitor behavior—and seamlessly add new contacts to your favorite email marketing platform.

1. Why Use Behavior-Based Popups?

  • Higher Conversions:
    Popups triggered at the right moment (like scroll depth, exit intent, or time spent on page) are less intrusive and more effective than static signup forms.
  • Personalization:
    Display custom offers, guides, or newsletter invites based on each user’s actions or the page they’re viewing.

2. Top Tools for Building Popups

  • OptinMonster:

    • Advanced targeting (exit intent, scroll %, time delay, pageviews, geo-location)
    • Drag-and-drop builder for beautiful popups, slide-ins, and bars
    • Integrates with Mailchimp, Constant Contact, HubSpot, and more

  • Elementor Pro:

    • Popup Builder embedded in WordPress site
    • Trigger options based on scrolling, click, time, or exit intent
    • Stylish template library and integration with major email platforms

3. Setting Up a Behavior-Triggered Popup

Example: Exit Intent Popup with OptinMonster

  1. Create your campaign in the OptinMonster dashboard.
  2. Choose a popup style template.
  3. Add your headline, description, and email capture form.
  4. In the “Display Rules,” set the trigger to “exit intent,” “time on page,” or “scroll depth.”
  5. Connect your email provider by choosing an integration (Mailchimp, Constant Contact, HubSpot, etc.) and following the authentication steps.
  6. Publish your campaign and monitor conversions.

Example: Scroll or Time Trigger with Elementor Pro

  1. In the WordPress Elementor dashboard, go to Templates > Popups > Add New.
  2. Design your popup and add an email form.
  3. Under “Display Conditions,” set where the popup appears (pages, posts, etc.).
  4. Under “Triggers,” select scroll, time after page load, or exit intent.
  5. Link your form to Mailchimp, Constant Contact, or HubSpot via Elementor’s integrations or webhooks.

4. Integration with Email Platforms

  • Mailchimp:
    Most popup tools offer 1-click authentication. Choose your list/audience, map form fields, and test with a sample signup.
  • Constant Contact:
    Select your email list during integration. Use tags/segments for more personalized follow-ups.
  • HubSpot:
    Integrate directly or use Zapier for automation—sync all form submissions into the CRM for email nurturing.

5. Pro Tips for Effective Popups

  • Limit frequency:
    Avoid overwhelming users by only showing a popup once per visitor or per session.
  • Test and Refine:
    A/B test headlines, offers, and trigger settings for higher conversion.
  • Mobile Friendly:
    Always preview and adjust popups for mobile devices to prevent frustration.

Summary:
With tools like OptinMonster and Elementor Pro, you can deliver smart, timely popups that turn more visitors into subscribers—seamlessly syncing with Mailchimp, Constant Contact, or HubSpot for ongoing nurturing and marketing success.