How to Install Google Ads Conversion Tracking on WordPress

How to Track ROI: Adding a Google Ads Conversion Tag to Your WordPress Contact Form

Tracking your return on investment starts with capturing every lead. Here’s a step-by-step guide to add a Google Ads conversion tag to your WordPress contact form—complete with plugin-specific instructions and verification steps.

1. Set Up Your Google Ads Conversion Tag

• In Google Ads:
  1. Go to Tools & Settings > Measurement > Conversions.
  2. Click the “+” button to create a new conversion action.
  3. Enter details (e.g., category: lead, source: website) and save.
  4. Copy your unique conversion tag code.

2. Add the Tag to Your WordPress Contact Form

For Contact Form 7:

1. Go to your WordPress dashboard > Contact > Contact Forms.
2. Edit your form. On the “Additional Settings” tab, add this line (replace yourfunction with a relevant name):

   on_sent_ok: "yourfunction();"
   

3. Add your Google Ads conversion code to your theme’s footer (Appearance > Theme Editor > footer.php) or with a plugin like “Insert Headers and Footers.”
4. In the JS function you define (referenced above), trigger the conversion event.

For WPForms:

1. In your dashboard, go to WPForms > All Forms and edit your form.
2. Go to Settings > Confirmations.
3. If you redirect to a “Thank You” page, place the conversion code on that page.
4. Alternatively, use a plugin to inject the code after successful submission.

3. Verify Your Conversion Tag

• Submit a test entry on your contact form.
• Use the Google Tag Assistant or Google Ads Tag Diagnostics to confirm the conversion fires correctly.
• Check your Google Ads conversion dashboard for successful events.

Tips:

• Always back up your website before editing code.
• Use plugins like “Google Tag Manager for WordPress” for easier, safer tag management if you’re not comfortable with code.

Summary:
By carefully placing your Google Ads conversion tag on your WordPress contact form, you can accurately track leads and run more effective, ROI-focused ad campaigns.

Here’s your article with clearer formatting for readability:

Track ROI on WordPress Contact Forms with Google Ads Conversion Tag

Accurately tracking ROI starts by measuring which inquiries come from your ads. Here’s a quick guide for adding a Google Ads conversion tag to popular WordPress contact forms—so you can count every lead.

1. Set Up Your Google Ads Conversion Tag

• In Google Ads, go to Tools & Settings > Measurement > Conversions.
• Click the + New Conversion Action and fill in the details (e.g., select “Website,” then “Lead”).
• Follow Google’s prompts and copy the conversion tag code provided.

2. Add the Tag to Your WordPress Contact Form

For Contact Form 7:

• Go to Contact > Contact Forms in your WordPress dashboard.
• Edit your form.
• Under “Additional Settings,” add:

  on_sent_ok: "yourFunctionName();"
  

• Add your Google Ads conversion code either:
  • Globally via a plugin like Insert Headers and Footers, or
  • Directly in your theme’s footer (not recommended for beginners).
• Inside your custom JavaScript function, trigger the conversion.

For WPForms:

• Go to WPForms > All Forms and edit your form.
• Go to Settings > Confirmations.
• Redirect to a “Thank You” page and place the conversion tag code there,
  OR
  Use a plugin to insert the code after successful submission.

3. Verify That the Tag is Working

• Submit a test form entry yourself.
• Use the Google Tag Assistant browser extension or Google’s Tag Diagnostics to confirm that the conversion event fires.
• Check your Google Ads dashboard to confirm the test conversion is recorded.

Tip:
Consider using the free “Google Tag Manager for WordPress” plugin for an easier, code-free experience.

Now you’ll be able to measure every lead and understand exactly which channels deliver the best ROI.