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Embedding Instagram Feeds on WordPress

How to integrate your social feed with your website.

How to Display Your Instagram Feed on Your WordPress Site (Step by Step)

Showcasing your Instagram content directly on your website keeps your brand fresh, boosts social proof, and can drive new followers. Here’s how to embed your feed using popular WordPress plugins—and how to handle common issues.

1. Choose Your Instagram Feed Plugin

Two of the most widely used options are:

  • Smash Balloon Social Photo Feed

    • Easy setup and lots of display customization.
    • Option to show multiple feeds or filter by hashtags.
  • WP Social Feed

    • Quick integration and simple, modern layouts.
    • Good for lightweight, no-fuss implementations.

2. How to Set Up & Display Your Instagram Feed

A. Install and Activate Your Plugin

  1. In your WordPress dashboard, go to Plugins > Add New.
  2. Search for “Smash Balloon Social Photo Feed” or “WP Social Feed.”
  3. Click Install, then Activate.

B. Connect to Your Instagram Account

  1. Go to the new plugin’s settings section.
  2. Click the button to connect your Instagram account—follow the prompts to grant access.

C. Customize Your Feed Display

  • Select layout options (grid, carousel, number of columns).
  • Choose how many photos to display and set image sizes.
  • Optionally, filter what appears by specific hashtags or account posts.

D. Add the Feed to Your Website

  • Use a shortcode (provided in the plugin settings) and paste it into any page, post, or widget area.
  • Or, use the plugin’s block in the WordPress block editor for drag-and-drop placement.

3. Troubleshooting Common Instagram Feed Issues

  • Feed Won’t Display:
    • Double-check that you’ve authorized the right Instagram account.
    • Try reconnecting your account if you recently changed your username or password.
  • Photos Not Updating:
    • Instagram may cache your feed—look for a “Clear Cache” or “Force Update” button in the plugin dashboard.
  • Broken Layouts/Missing Images:
    • Ensure you’re running the latest version of your plugin and WordPress.
    • Conflicts with other plugins or themes can affect display—temporarily deactivate other plugins to test.
  • API or Authorization Errors:
    • Instagram sometimes limits feed access, especially for new or heavily automated sites.
    • Follow plugin prompts to reauthorize, or consult the plugin’s help documentation for API troubleshooting.

4. More Pro Tips

  • Responsive Design:
    Both Smash Balloon and WP Social Feed offer mobile-friendly options—always preview on desktop and mobile.
  • Custom Styling:
    Adjust the feed’s look to match your brand using plugin settings or custom CSS.
  • Stay Secure:
    Never share your Instagram login with others; only connect through the plugin’s official process.

Summary:
Embedding your Instagram feed on your WordPress site helps keep your web presence engaging and dynamic. With the right plugin, setup is fast—and with a few troubleshooting tricks, you’ll keep your images front and center for every visitor.